In an ever-changing digital world, it's crucial for small businesses to stay on top of the latest updates from the tech giants. These changes can open up new opportunities for growth, engagement, and success. This article explores the most significant recent updates from platforms like Google, YouTube, Instagram, Patreon, and Microsoft.
1. YouTube's Culture & Trends Report: YouTube's just made our lives a bit easier. They've launched their Culture & Trends Report. So, if you're a small business trying to tune into the latest vibes on the video scene, this is your cheat sheet. More buzz, more engagement, and more reach sounds good, right?
2. Patreon's Free Version: Here's some exciting news for all you creators out there! Patreon's rolled out a free version. If you're a small business in the creative industry, this is work a look. A new avenue to connect with your audience, without spending a dime.
3. Instagram's Ads on Reels: Now, who doesn't love a good Instagram Reel? They're quick, they're fun, and now, they're open to more marketers. Instagram's letting more people in on the ad action on Reels. This means small businesses have a shot at reaching more people.
5. Google's Updates: And then there's Google - never a dull moment with them! There are two updates small businesses should really care about. First, they've introduced new store sales reporting and bidding for Performance Max campaigns on Google Ads. It's all about giving us a better view of how our ads are doing and more flexibility to make the most of our ad spend. And then, there's the new addition to the Google Search Console. They've added Indexing API to their core web vitals report. That's some valuable info for all of us trying to optimize our websites for visibility and user experience. If you want to know what this means and how it improves your marketing reach out to us.
Let's chat about these updates from Microsoft:
6. Microsoft's Predictive Ad Targeting: So, Microsoft has just rolled out predictive ad targeting to all advertisers. This tool uses past data to predict future behavior, helping target ads more effectively. This should mean we can get a better return on our ad spend and connect with the right people at the right time.
7. Bing's Search within Search: Bing searches are up with AI introductions but they're rolling out new tools. They've introduced a new feature that lets you search within a search by simply selecting text. It's all about making information more accessible and saving time.
So, there you have it - a whirlwind of updates from big tech.